There is nothing better than the feeling of getting a good deal when you shop online or in stores. Everyone wants to know that their dollar went as far as it could to get the best quality product. Something that many businesses seem to be lacking is focus on a great customer experience. As a general rule, business owners should operate with a, 'its best to under-promise and over deliver' mindset.
Imagine walking into your favorite store and upon entering, you are greeted with a friendly, "Welcome to ___ , how are you today?"
Just that first fifteen seconds will determine if I'm inclined to ask a question about a product or if I might just mind my business. This means being good to your people so they can represent your brand with the best intentions.
Your product is what will set you apart from your competition. What makes you stand out and why should anyone buy from You? This has to be understood and the message must firmly resonate with your brand. You wouldn't go to Starbucks just to buy a coffee! You would go to get a friendly barista who can make a fine cup of Joe, a contemporary and clean dining area with fast internet connection, and great variety of coffee and treats to choose from.
Listening to your customers and focusing on how you can make their experience better will not only keep them happy, but you will also see the reward in a stellar reputation and an increase in profitability for your company. Keep them smiling! Richard Branson said it best, " The key is to set realistic customer expectations, and then not just to meet them, but to exceed them - preferably in unexpected and helpful ways."